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Quite often, in the quest of being proverbially different, organizations go down a path that at best fails to deliver and at worst proves be disastrous for your brand. Owners of such an idea or brand champions or even an entire organization can get pulled into this path and ignore what, in hindsight, would be very useful writing on the wall. Whats needed to avoid such a debacle is a view from the outside, knowledge of the success factors and a plan to achieve that success. All while enabling that difference that gets that share of the market and of the consumer’s mind that we all strive to achieve. Enter DG Dip